Attention Homebuilders: Rent vs Buy – Here’s the New Math!

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Attention Homebuilders: Rent vs Buy – Here’s the New Math!

Updated December 7, 2023 Common homebuilder messaging tactics typically involve leveraging competitive differentiators and/or market circumstances. One popular messaging tactic is the “Rent vs. Buy” theme. This is especially popular given specific market economics. Looking at this map, a “Rent vs. Buy” tactical messaging approach might be something to consider adding to your advertising arsenal. […]
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How to Turn Your Customers Into Brand Advocates: Homebuilder Example

Updated June 9, 2022 You don’t need advertising; you need advocates. Brand advocates are the people who tell everyone they know about how awesome your product is. In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust […]
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Bounce Rate vs. Conversion Rate – And The Winner Is…

Marketing pros depend on analytics data to help them determine how effective their efforts are. From email campaigns, and printed ads to keyword searches, display ads and SEO – indeed all channels – can be measured for performance data. These key performance indicators (KPIs) generally tell us how “healthy” a campaign, marketing, advertising or sales […]
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Ancient Olive Trees Also Grows Online Traffic with Help from ASTRALCOM

Northern California company, Ancient Olive Trees, has long worked with landscape architects to integrate their magnificent mature olive trees. They also produce an outstanding and unique olive oil from those very same trees, using a harmonious blend of early harvest Arbequina and Arbosana olives. Ancient Olive Trees turned to the team at ASTRALCOM to create […]
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Olson Homes Chooses ASTRALCOM For Display Ad Campaign, Brand Lift And Targeted Traffic

In February, ASTRALCOM announced that we have entered into a term arrangement with The Olson Company to provide digital display advertising services. Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, California, The Olson Company has […]
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The Mathemagical Customer Conversion Formula; Part 2

Updated March 29, 2023 In the previous article, we covered the “attraction” aspects (relevance, value and motivation) of the customer conversions process. This article will deconstruct the “engagement” process of how consumers interact with your messaging and your brand. Friction, in the customer conversion process is anything that slows down, obstructs or otherwise confuses the […]
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H&H Homes Selects ASTRALCOM as Agency of Record

Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]
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A Brand to Die for

I am often asked, “What does it take to create a successful marketing campaign?” The reality, at the heart of it all, is the client’s brand essence; how that brand is represented and how it’s perceived by the market. All successful marketing and advertising strategies spring forth from this basic tenet – brand essence. What […]
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