How Customer Data Can Bring Restaurants Out of the Pandemic Slump

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How Customer Data Can Bring Restaurants Out of the Pandemic Slump

A Time of Renewal for Restaurant Marketing The days of restaurants building relationships and loyal customer bases through face-to-face interaction are over – for now. When dining slowed to a jarring halt in Spring 2020, restaurants were confronted with sector-changing challenges. For some enterprising restaurants, the difference between shuttering and thriving depended upon their ability […]
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What Can Location-Based Marketing Do For Restaurants?

Restaurants Can Make Conversions A No-Brainer with Location-Based Marketing The customer journey for diner acquisition is unique. Once they enter a restaurant, chances are, customers going to make a purchase. For this reason, it’s crucial for restaurant owners to focus on guiding people into physical locations. Location-based advertising and location-based services are essential tools that every […]
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The Link Between the Restaurant Business and Consumer Engagement

How Restaurants Can Transition From Reactive Mode To Strategic Positioning The past year has been a period of reckoning for the food and restaurant industry. Engaging customers through technology, storytelling, and personal connection has become a high priority for restaurants. The in-person chemistry between a restaurateur and their regulars has been sacrificed again and again […]
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The Future Of The Restaurant Business

After A Tough Year, The Restaurant Industry Is Poised To Bounce Back – But Not All At Once 2020 has inflicted challenge upon challenge to the restaurant industry. While growth looks promising in the coming year, it will be an uneven, rocky path to change. According to recent studies, recovery will be uneven across different geographies; restaurants […]
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Restaurant Marketing For Trust

Building Customer Trust is the Future of Restaurant Marketing At ASTRALCOM, we’ve been watching the seismic shifts to the restaurant industry closely throughout the pandemic. We’re in a new era for restaurants – and it’s characterized by instability. More broadly, 2020 has caused a sea change in how people – specifically, internet users – feel about trust, […]
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How to Get Press for Your Restaurant

The Journey to Press Coverage in the Restaurant World At ASTRALCOM, we are fond of integrating PR in content marketing & digital strategy initiatives. Like any business, restaurants seeking press coverage will do well first to consider their target audience. Once you’ve identified your customer, you can prepare a messaging strategy that is most likely to resonate […]
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Blend Data with Creativity to Drive Restaurant Marketing

How to Balance Restaurant Marketing with Business Operations Running a restaurant often involves focusing on reactive, short term management. Food – its seasonality, supply chain, and health & safety measures amid COVID-19 are among the chief factors restaurant owners need to juggle on a day to day basis. Not to mention staffing, customer satisfaction, and […]
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