The Trust Gap: Why AI Usage Doesn’t Mean AI Approval Here’s a puzzle that might change how you generate content for your customers. A recent survey found that 89% of U.S. adults have at least one concern about AI, yet 55% use it at least once a week. Among the people who worry, the weekly […]

Each AI Model Recommends Differently: Here’s How You Can Optimize Your Strategy For a local business looking to have its locations picked up in AI Overviews, or to show up in responses by ChatGPT or Gemini, the playbook is not entirely the same as it was for Google SEO. According to a new report that […]

Why Your Accessibility Tree Matters as Much as Your Visual Design Proponents of inclusive design and access have long argued that considering solutions that meet the needs of people with disabilities improves functionality for all. Time and again, they have been proven right, and now that AI search is taking traditional SEO by storm, it […]

Google is Catching on to the Influx of Branded AI-Generated Content   When generative AI tools first came on the market, many brands were quick to adopt them for image and content generation. They seemed like an obvious way to crank out loads of keyword-stuffed copy and enhance SEO performance with minimal effort and cost. […]

Five Reasons Why AI Search and Paid Search Fall Under the Same Strategic Umbrella AI search has taken marketers by storm, and many brands are treating it as a content challenge. Marketers are urgently reaching for new articles, new budgets, and entirely new content frameworks. At the same time, much of their existing strategy and […]

You Can Have a Large Team and Still Be Invisible in AI Search. Here’s Why. There is a content revolution rocking the internet today. Many of the biggest brands across categories are getting outranked by smaller competitors in generative search. This isn’t necessarily because the smaller brands are smarter, but it is because larger teams […]

The Three Content Changes That Actually Get You into AI Overviews Have you Googled much lately? A shift has happened in search results, and most brands haven’t adjusted their strategy. It’s called AI Overviews, powered by Google’s Gemini models, and it has diminished the importance of SERP rankings. Sure, showing up on page 1 is […]

Omnichannel Integration Is Now a Search Visibility Requirement Google announced a cascade of algorithmic updates at its May I/O event, raising sweeping implications for brand visibility strategy. We’ve seen it coming for some time, and the reality is only getting more and more advanced: search is becoming relegated to one layer in a much larger […]