SAP published an infographic and an interactive e-book related to the customer journey. Citing the journey as, “… tangible and measureable. It is not random, but eminently predictable.” SAP’s perspective is to combine proactively and efficiently managing customer data in real-time, “… marketers can continue to lead customers through repeated, profitable relationships.” This is personalized […]

Personalization is good for the bottom line,” at least according to this eMarketer article, it is. The article ties the benefit of personalized to increased response and engagement rates, and boosts to conversions. There are other benefits, too. For example,  the article points out that just under half of respondents said personalized content “made for […]

This post on “Situational Search Advertising;” this post on “__________ is (almost) Everything!;” and this post on “How Content Affects the Buyer Journey” all relate to this FREE download from Strongview on contextual marketing. Moreover since the big guys at Strongview feel the same way, for us here at ASTRALCOM, it also serves to prove […]

This study from Webmarketing123, showed that, “many marketers still relied on “gut instinct” when determining which channels to use for marketing campaigns, as the most-used weren’t always the most-measured.” The study indicated that social media was one of the “biggest pain points for respondents,” stating that, “While 87% of B2B marketers used social media, just […]

Most of our clients’ audiences are indeed millennials. In fact, we’ve been messaging to and creating customer experiences for millennials long before they were even called that. Considering that our average agency-client relationship is 8 years, it indicates to me that we know what we’re doing. Just ask any of our clients; else we would’ve […]

While marketers use content to boost customer engagement, lead generation and brand awareness, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success. Yet, recent research conducted by Ascend2 found a wide variety of obstacles to the success of content marketing efforts. The study found that […]

Most sales and marketing folks today probably recognize the A-I-D-A scene with Alec Baldwin in the movie Glengarry Glen Ross. But it was American advertising and sales pioneer, E. St. Elmo Lewis who really started that line of thinking back in 1898. While that principle still holds true, advertisers and marketers are challenged, more so […]