How Women REALLY Use Media Channels

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How Women REALLY Use Media Channels

Did you know that 69% of women use the Internet to get ideas on new brands and products that they’re interested in? In this infographic from Adweek, you’ll learn more than just how women use the Internet. As a whole, women’s spending power continues to increase and as marketers, it’s critical to understand women’s media […]
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What Kind of Content ARE Millennials Consuming?

So, with all the media that millennials are consuming, did you ever wonder what kinds of media are being consumed? “They’re not reading the news. If they’re reading the news, they’re reading the celebrity page. They’re consuming viral videos. You look at YouTube, it’s not President Obama’s speeches that go viral; it’s the cat that […]
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Can You Not?

You’ve probably heard your teen or tween utter some interesting uses of grammar and syntax. It’s important to note, especially of you want to maintain a good level of two-way communication. But there is a downside to all the acronyms being used in social media, especially the ones used to describe emotions and events. According […]
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ASTRALCOM’s Top 5 Tactics in 2015 for Every Business on the Web

This year, businesses will continue to face evolving challenges in connecting with their audiences. As SEO and content marketing merge further and as the Internet of Things becomes a thing, you’ll want to focus your advertising, marketing and customer experience initiatives on these five areas: 1.) Content Marketing 2.) Responsive Design 3.) Mobile Device Targeting […]
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A Marketer’s Guide to Improving Outcomes, from Google

With multiple customer touchpoints, every customer journey presents brands with multiple opportunities to connect with consumers. From our post on Situational Search Advertising, we know that we can ensure that the right message occurs at the right time, but that’s just the beginning. How can we be sure that each customer touchpoint is performing optimally […]
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Results: Driving Targeted Traffic To A Homebuilder Community

In our recent post on strategy and tactics, this client example serves as a perfect illustration of when strategy and tactics come together to create conversions – which for the client, are interested homebuyers. The goal was to increase the amount of interested homebuyer traffic to a new home development in a desirable community, competitive […]
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Why Measuring Cost-Per-Acquisition is Rarely Correct

Updated October 21, 2022 Homebuilder Case Study: Display Campaign CPA Many times, once a client is up-and-running with advertising campaigns, the question arises as to value of the effort. The Cost-per-Lead, or Cost-per-Acquisition from paid search, social media, and trackable print efforts, too. In today’s market, these channels are indeed all measurable. But how do […]
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